Jakarta, Indonesia, 05 July 2023 — As economies reopened and offline activity resumed, Indonesian consumer spending for on-demand services and online shopping remained steady or increased, signaling a behavioral shift from pre-pandemic times, according to the findings of a survey by the Institute for Economic and Social Research, Faculty of Economics and Business, University of Indonesia (“LPEM FEB UI”).
The survey of 500 consumers using Gojek, Tokopedia, or both platforms found that the majority of Gojek consumers (57.6%) and the majority of Tokopedia consumers (85.67%) report that their use of GoTo ecosystem services was at the same level or slightly higher than the previous year. It also revealed that despite macroeconomic headwinds buffeting global markets including Indonesia in the past year, the Indonesian consumer has remained relatively resilient, with 92% of respondents reporting either no change or an increase in income compared to the year before.
You can access the full research results at:
bit.ly/LPEMRisetKonsumenIntegrasiGOTO
