The graph or creative economy has now played an important role in the Indonesian economy. At the global level, Ekraf accounts for 3% of global GDP (UNESCO, 2021) and 21% of total exports of goods and services. (UNCTAD, 2022). Well, that’s cool, isn’t it?

At the time, during the last Covid-19 pandemic (especially 2019-2021), a part of the Ekraf subsector was severely hit, especially those whose activities involve physical presence and rely on person experience due to restrictions on activity in public spaces. However, the post-pandemic business live events recovered quickly to meet the pent-up demand as social constraints eased.

The pandemic situation has also prompted people to become more connected to news and digital media. For that, people are more willing to pay for accurate information. In the future, limited free time will be appreciated. It creates opportunities for creative products like watching television, streaming, and the video game industry. So, it’s no wonder that the predicted creative economy will become increasingly important in global economic growth.

Read more in the White Paper LPEM 2023 entitled “Creative Strategies Drive the Creative Economy: Co-creation, Cultural Wealth, and Global Market Orientation” by: Mohamad Dian Revindo, Sulistiadi Dono Iskandar, Naufal Zaki Arrafif, Calista Endrina Dewi. Can be downloaded here: https://lnkd.in/g88jGqwt